Strategize Online

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How To Find The Perfect Name For Your New Business Or Website

Creating-Company-Name1

Creating The Best Business Name Or Domain Name

Finding the best name for your business or website is a crucial first step. A successful name can not only define the character and values of your organization but will also play a vital role in attracting visitors’ attention.

Selecting the perfect name can be confusing, with some businesses splashing out as much as $80,000 to get their brand title professionally designed by a naming firm. Fortunately for those on a more modest budget, the following methods can help your business or site develop a memorable and effective name for free.

1st Option: Brain Storm

Brain storming is a great way to kick-start the ideas process. Begin by creating a list of 4 or 5 key words that relate to or describe your business. You can then start playing around with combinations of these words and add prefixes, suffixes, and modifiers to set the name apart. For instance, if you are setting up a mortgage company, you could experiment with words like ‘mortgage’, ‘house’, ‘property’, ‘finance’, or ‘home equity’ until you find a good match.

You could also come up with a few slightly more abstract words relating to your business, and use them to develop some fun and interesting titles. This works especially well for businesses seeking a young and playful image. Here a couple of good examples:

“Spoon Me” – The name of a frozen yogurt brand that now makes almost as much money selling branded t-shirts as it does from its food sales.

“Eat My Words” – A naming firm

“Pugs and Kisses” – A dog grooming spa and salon

2nd Option: Think Sensibly

If you are struggling to narrow down your choice of possible names, there are some generally held rules that apply to most successful company names:

– Let Visitors Know What To Expect

Have a name that allows visitors to understand the function of your business before knowing anything about you. Sites like Autotrade.com and CareerBuilder.com let visitors know what the site does without even needing to access it. Companies like Monster.com (a job search website) on the other hand, are equally successful but need to funnel much more money into advertising so that customers recognize what they do.

– Make Your Name Easy To Say and Spell

Whether a person is searching your company name on Google or typing out your domain name in full, a long and confusing title is likely to be typed out incorrectly by visitors and can put potential customers off. Avoiding any use of the letters z and x can also make typing easier.

– Don’t Limit Your Future Growth

A name that is too specific about what your business or site does can limit your growth into other areas of the market. For example, a website called Buyantiquebooks.com may start selling new books or vintage records as well. Consider the future direction of your company when you are deciding on a name.

3rd Option: Be Inventive

If you’re struggling to find a unique name or domain address in your area of the market, then developing a new word is an interesting option. These creative website names are guaranteed to be original, but you also run the risk of confusing your target audience. Instead of grouping random meaningless letters, consider twisting a word which has significance to your company. Here are some great examples:

Acura – A luxury car brand name derived from the word ‘accuracy’.

Compaq – A computer company name based on the ‘compact’ technology they produce.

4th Option: Put Your Name To The Test

Once you have narrowed down your choices to a list of 4 or 5 favorites, it is time to put the options to the test. Hiring a trademark search firm to see if your name is already in use is a good way to avoid any potential lawsuits in the future. For those establishing a new website, you will need to check whether that domain name is already taken. There are a number of online sites which offer a .com, .net, and .org checking feature for free. You can also checkout Bust A Name which automatically generates domain names for you, some are already taken, some are new and fresh, personally I would recommend trying to come up with your own domain name first, this way you will appreciate that YOU actually came up with the domain name/business name yourself.

If all else fails and finding the perfect business name becomes an impossible task, then it is worthwhile considering the services of a professional naming company. Trained designers and market researchers can be hired to quickly come up with creative, memorable, and expressive names, and many also offer additional services like logo design.

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How To Develop a Marketing Strategy in 5 Easy Steps

By 

The benefits of a planned marketing strategy are numerous. Business owners often rely solely on their intuition to make business decisions. While this informal knowledge is important in the decision making process, it may not provide you with all the facts you need to achieve marketing results. A marketing strategy will help you in defining business goals and develop activities to achieve them.

Difficulty: Average
Time Required: 2 hours

Here’s How:

  1. Describe your company’s unique selling proposition (USP).
  2. Define your target market.
  3. Write down the benefits of your products or services.
  4. Describe how you will position your products or services.
  5. Define your marketing methods. Will you advertise, use Internet marketing, direct marketing, or public relations?

Tips:

  1. Your Unique Selling Proposition sets you out from the rest, don’t try to develop a marketing plan without one.
  2. It’s important that you have a budget developed for your marketing plan. Marketing is an investment.
  3. Revisit your marketing plan at least once every quarter. Are you on target? Do you need to revise it?

What You Need

  • A place to concentrate.
  • A pen or pencil.
  • A notebook or journal.

How To Create Your Own Affiliate Blog

Ready to learn how to make your own affiliate blog?

(FYI: This post is chapter 2 of the mega-guide “5 Ways To Create A Profitable Affiliate Site”)

Blogs monetized through affiliate sales are another very common business model.

They take a lot more work than some of the other models but the rewards can be worth it considering  just how much some bloggers make as you’ll find out below.

I evaluate how to create your own successful blog below….

Content
How To Create Your Own Profitable Affiliate Blog
Pro’s of Affiliate Blogs
Con’s of Affiliate Marketing Blogs
How These Sites Deliver Value
Examples of Successful Affiliate Blogs
How You Can Create Your Own Profitable Affiliate Blog
What You’ll Need To Get Started
Affiliate Blog Summary
Go to chapter 3: How To Create Your Own Niche Comparison Site >>>

How To Create Your Own Profitable Affiliate Blog

So we all know what a blog is. You’re reading one. Read how to make an epic blog here.

Blogs that make money through affiliate marketing do so by promoting products in their posts and / or through their email list.

Some choose not to promote on the blog at all and keep it exclusively to email whilst others choose never to send any email promotions to subscribers and keep it on the blog.

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

Both models have their merits.

Typically the ones that see real success with this model are the bloggers who are open, honest, upfront about the fact they receive commissions and who deliver incredible value in every post.

They don’t write fake reviews of products or say ‘XYZ’ is great simply for the sake of promoting in.

HOT TIP: The most successful affiliate blogs are open, honest and provide incredible content packed with value.

They show what they are promoting in action, write in-depth reviews, create case studies, provide actionable content that their visitors can see results from and in turn their visitors reward them by clicking on their links and buying.

So essentially they stand behind what they promote and more often than not have used the product themselves.

Through their great content and over the top value their visitors begin to trust and develop a relationship with them and you’re much more likely to buy from someone like that than a random internet stranger.

Aside from content that promotes something the bulk of your content is likely to be pure value that your visitor can use that doesn’t promote anything.

Pro’s of Affiliate Blogs

Great way to build up trust and a good reputation which is the easiest way to promote affiliate products.
Allows you to easily build an email list that you can use to further grow your business by sending traffic back to your site and promote to.
Through actionable content, case studies, and reviews you can make affiliate commissions with relative ease.
Blogs are easy to draw traffic to – you’ll pick up Google traffic, referrals from other bloggers, mentions on forums, social media shares and so on assuming your content is good.

Con’s of Affiliate Marketing Blogs

Takes time to build your reputation for being a trusted marketer with high quality content.
80% of your content likely promotes nothing so you put in a lot of work into writing and creating new posts that don’t directly create income – though do help with your credibility, traffic and building your email list.
Not a fast way to make money in most cases as you’ll have to build up your content and traffic levels before you see significant results.

How These Sites Deliver Value

By creating some of the best content in the niche on the subjects that your audience want to know about.

Through solving their problems and giving them actionable content they can use to improve themselves or their situation.

Being upfront, honest, open and always over delivering.

Never putting out content that half hearted or designed simply to promote a product.

Only promoting products which they truly believe in.

HOT TIP: Solve your audiences problems whether it makes you a commission or not and they will buy anything you recommend.

Examples of Successful Affiliate Blogs

Matthew Woodward at matthewwoodward.co.uk

Earning over $14,000 p/m just from affiliate sales.

Matt’s blog is an incredible example of an ‘affiliate blog’ done properly.

High quality content, in-depth tutorials, how to articles, video guides, honesty, openness, trust – it’s EXACTLY how it needs to be done.

In less than 2 years he’s built up a solid reputation of a blogger you can trust for advice and in return people are HAPPY to click on his affiliate links.

“So I started to think about what ‘value’ actually is and what ‘value’ each and every visitor can actually offer me.

The obvious two are people clicking on affiliate links and buying stuff. This is the goal of every internet marketer right?

But when you think about it, that is not actually the most important goal and that’s a very backwards way to look at things.

So I decided to shift the focus in this order of priority and setup the blog based on that- A full time subscription” – Matt Woodward at MatthewWoodward.co.uk

>> Click here to Tweet this to your audience.

Lindsay at PinchofYum.com

Earning approx $20k p/m from affiliate sales

I’m featuring this cooking blog so we’re not only focusing on internet marketing blogs.

And showing it is possible to make money from affiliate marketing without giving affiliate marketing advice.

Lindsay makes money through all sorts of programs ranging from cook books, wordpress themes, Aweber, recipes and more.

Pat Flynn at SmartPassiveIncome.com

Earnings $67,000+ p/m just from affiliate sales on his blog not including product sales and revenue from other sites

Patt’s been blogging at SPI since way back in 2008 and was one of the first marketers to honestly and openly show his income through monthly income reports.

He’s not afraid to get on camera, he’s not scared to share his life, he’s open, he’s honest, he puts himself out there and ALWAYS delivers more than needed.

He never promotes something unless he’s used it himself and he doesn’t just promote but guides you through how YOU can get the most out of it too.

All this leads to a profitable affiliate business for him.

“With this blog, I want to be as transparent as possible with everything I do online.

My businesses, my strategies and my income – it’s all out there for you to see.

I’m not trying to show off my success – that’s definitely not my purpose.

If you’re already doing business online, I hope that my experiences – both my wins and my failures – can help you reach your goals.” – Pat Flynn, SmartPassiveIncome.com

>> Click here to Tweet this to your audience.

How You Can Create Your Own Profitable Affiliate Blog

Pick your niche, it doesn’t have to be internet marketing as PinchofYum.com shows.

Just make sure there’s a big demand and lots of affiliate products on sale with an easy to reach target audience.

Your main focus is your content. Make it epic.

Make it better than almost every other content out there.

Look at the type of content that already gets a lot of links and shares and make something even bigger and better, i.e. what Brian Dean calls the “skyscraper technique”

Or look for common questions on specific topics on forums related to your topic and turn them into a ‘ultimate guide’ like I did here on finding a profitable niche.

Network like crazy with others in your niche. Link to them, share their content, comment on their blogs, email them, do something cool for them for free.

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

When done right they’ll return the favor IF your content is worth sharing and linking to back.

Be where your target audience is online.

Send guest posts to popular blogs, be active in the busy forums, get involved in social media pages and groups to grow your traffic.

Show yourself as someone who’s knowledgeable, helpful, friendly and approachable and get your content out there to them.

Make your main aim of the blog to build your email list as this will speed up your sites success bringing torrents of traffic back to your new blog posts.

It also will more you to quickly build your relationship with your audience and allow you to increase your income through email promos (if you choose to do them).

Monetize from the very beginning. Don’t make the mistake of waiting for a “good time” or until you have “X” number of subscribers as it’s wasted time.

Your first visitor to your blog doesn’t know they are the first visitor and if you’re delivering value to them there’s no reason why visitor #1 won’t buy something you recommend.

HOT TIP: A blog is nothing without great content BUT you also have to work hard promoting that content otherwise no one will ever see it.

What You’ll Need To Get Started

Get reliable hosting from the likes of WP-Engine (my current host).
A brandable and memorable domain
An autoresponder from day 1 so you can build your email list, skyrocket traffic and increase income – $1 Aweber trial is available here.
Idea for content through sourcing out popular content in your niche using the “skyscraper technique” or through finding commonly asked questions in your niche and make the most epic content you can.
Networking and relationship building with others in the niche through outreach, sharing, linking and featuring.
Honest, openness, and trustworthiness with your product recommendations.

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10 Great Ways To Make Money While You Sleep

By on February 26, 2013
Make money while you sleep

Passive income online is something of a holy grail. Everyone wants to “make money as they sleep.” After all, if you can take care of paying the rent without having to spend your time massaging spreadsheets all day, you can do something more worthwhile with your life.That’s why we are offering you: 10 Great Ways To Make Money While You Sleep.

10 Great Ways to Make Passive Income Online

As with any business that a large number of people want to enter, the widely known sources of passive income have enough people entering those markets that you can expect lots of competition. Your success depends on whether or not you are able to jump the various barriers to entry that inevitably appear. Unfortunately, jumping those hurdles can (if you’re not careful) seriously reduce the “passive” side of passive income online. Certainly in the beginning, passive income can make for longer (sometimes much longer) working days than traditional income.

Once income is coming in, you may still need to check on things and put in work to keep it going. The mindset of someone who succeeds in passive income is not that of “get it done and go surfing.” You need the mindset of an investor. Passive income always starts with a significant investment: if you buy real estate, it’s a financial investment. If you want to make passive income online, you’ll almost certainly invest a very significant amount of time.

The process of making passive income online involves three choices:

– Your business model – Your niche – Your target market.

Once you know these, you can implement your business idea, test, and repeat until you have the income you want.

For all the noise about income online, the process is remarkably simple. Try not to get distracted by the flashing lights and shiny objects along the way.

1 – Build an affiliate blog

Affilliate Online moneySet up a blog, promote the blog, and use it to promote affiliate offers. This is by far the best known way to generate a source of passive income online.

Start with an affiliate site like ClickBank or Commission Junction. Find a few offers in a category that you know a bit about. Ideally offers with some degree of recurring income. Make sure they have good numbers, and do your keyword research to make sure there’s demand. After figuring out what keywords to optimize your blog for, start a new blog and write articles. SEO optimize the blog, and promote it around the web. Once the traffic numbers start going up, deploy some ads for affiliate offers. People click on the ads, and you get paid.

Now repeat the process until you have ten or twenty blogs, or maybe hundreds if you want to make some serious cash online.

2 – Put together an auto-responder list

Make Money Online Squeeze PageOne of the Internet’s most common business models. Once you know approximately what kind of market you want to attract, put together a free product or information people can download if they give you their email. Now drive traffic to a “landing page” that asks for the visitors’ email address. You can even install plug-ins nowadays called Squeeze pages that pop up with an e-mail sign up box when people visit your page. This is a great way to build subscribers and a sales funnel to sell to.

Use an auto-responder like aWeber to email your subscribers the link to download the product or quality information you have to offer, and follow-up with a series of (automatically sent) emails. Spread over weeks and months, build some rapport with your subscribers and then try to sell them on any number of products or affiliate offers. Make sure you break it up though, you need to offer something of value and every few mail outs or so you can send them a link to the product you wish to sell them.

3 – Create a membership community

Make Money Online Membership CommunityThis is a natural follow-on to the first two methods. If you establish yourself as a worthwhile source of information, you can charge people a membership fee to receive more information or more access. You get recurring income in exchange for your research and time spent producing high-quality content. For truly passive income, you don’t produce the content at all, and instead pay others. Quality control becomes the main challenge then.

Timothy Sykes who is a self-made millionaire through his penny stock trading and membership website has proven that membership communities do work, and very well may I add.

Find out how Timothy Sykes makes a cool $125,000+ per month of passive income online with his membership community.

4 – Sell commercial products online

Shopify - Sell Online Make MoneyCustomers are buying products online at an extensive rate nowadays. This means that there are a large number of customers looking for exactly what YOU can supply them with.

Checkout Shopify.com. They supply you with all the tools you need to sell online.

A number of people have proven that this is a great platform to sell products online. Put up a page and promote it. People pay you money. The product gets delivered to them, while you kick back as the money rolls in.

If Shopify is not your thing then you can always try your luck with eBay. You know what they say, “One man’s trash is another man’s treasure”, so scour through your cupboards and sheds  and sell off some of your unwanted treasures.

5 – Arbitrage services

middle man make money onlineIf you can find a market willing to pay significant amounts of money for a service (like writing or design), and a source of labor that provides the needed quality for a lower price, you can arbitrage the two. You act as the “middle man”, “the hook up”.

Funnel the expensive work to the cheap source and profit off the difference.

6 – Find Sponsors for Articles or Regular Columns

sponsorshipsSome website or blog categories tend to be more popular than others. These can be monetized through sponsorship of a product, logo or mentions of the sponsor.

Try to find a sponsor for the articles that tend to attract the biggest number of visitors. The column can be branded or an ad can appear inside a visible open space of the article. Just note that the article or announcement is sponsored by “so and so company”, not only is this good because you are being honest with your visitors, it also shows other potential advertisers that this as a lucrative and effective option that you offer.

7 – Sell your own information product

Make Money Sell Your Own Product OnlineThis is just like selling an eBook, except you publish and sell it yourself (generally) and it can come in the form of an eBook, DVD, software, audio book or VHS video.

When selling your own information product it allows you to keep a higher percentage of the profit. You have greater flexibility with upsells and landing pages compared with selling your products on a 3rd party site, and you can even use this to build your list (see #2), two birds with one stone ;)

8 – MLM / network marketing

Multi Level Marketing - MLMFor people who are willing to put in the time understanding just what MLM (Multi Level Marketing) is. The problem with this approach is that it’s very close to a pyramid scheme. In essence, you make money from signing up people who sell the product. A number of highly reputable entrepreneurs such as Donald Trump & Robert Kiyosaki are big fans of Multi-Level Marketing.

Do your research first and make sure that it is a product line you are familiar with and passionate about selling otherwise you will be wasting your time and your friends and family may laugh at you when you approach them with your sales pitch.

9 – Sell advertising

Sell Advertising Online Make MoneyThis is very close to #1, but takes much more traffic. In order to make money while you sleep, the site has to be self-sustaining and self-maintaining, which isn’t the easiest thing to do, but is quite possible.

With enough traffic the advertising revenue becomes passive income.

You will make money while you sleep and the hard work will finally pay off. A good way to look at it is, within the first few months you may be earning around $10 – $20 dollars per day (That’s a McDonald’s meal or a full tank of gas), but as you persist and create new content your traffic will grow and so will your earnings, you may even get to the point where you could be making $100 per day, that’s a new pair of shoes each and every day or a flight to a nearby city of your choice per week.

10 – Peer to peer lending

peer to peer passive income onlineRisky and capital-intensive, peer-to-peer lending involves lending money to people over the internet — generally to people who can’t get credit any other way.

Peer-to-peer lending is very similar to ordinary investing, except with a different asset class and payoff structure. This one is often a last resort but has proven to make good for those who run things the right way and do their homework before they launch.

Article By: James Meyer & Joel Brown | Addicted2Success.com

7 See more at: http://addicted2success.com/success-advice/10-great-ways-to-make-money-while-you-sleep/#sthash.mv809BWC.dpuf

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How to Start a Business Selling Business Cards

by Matt McKay, Demand Media

Start a business selling business cards with a modest financial investment and sales skills. This type of business, known as a “print broker” in the business community, involves taking orders for business cards and related products, ordering from a wholesale “trade” printer and reselling them to the buyer at a higher price. Print brokering can be done from a home office, and you will normally travel to the customer’s place of business for consultations. It is helpful to have a working knowledge of the printing trade and its processes to aid in ordering from your print suppliers.

Step 1

Apply for a local business permit from your town office, register and obtain a sales tax and use license from your state’s department of revenue. You will need resale certificates from the state to send to suppliers to purchase at wholesale prices. Some states issue a special resale number to be included on certificates, others do not. There are no special licenses requires to become a print broker.

Step 2

Set up your office with a cell phone, office phone (optional), fax machine, computer and office supplies. Since much of your work will be done at your customer’s places of business, you may run your office from a quiet room in your home or rent a small office to meet customers if you prefer.

Step 3

Contact wholesale trade printers — found online or in printing trade magazines — to open an account and obtain product catalogs, price sheets and samples. Opening an account generally entails submitting a completed resale certificate plus contact, shipping and billing information. You may apply for an “open account” after you have established your business, but new businesses are usually required to pay upfront with a credit card when ordering.

Step 4

Purchase your own printed materials –business cards, order forms, stationery, brochures — from one of your trade printers. The initial ordering experience will get you used to placing customer orders and evaluate the shipping time and print quality of the trade printer.

Step 5

Market your new business by visiting or mailing to local businesses your business card, brochure and other marketing materials as necessary. Joining your area Chamber of Commerce will allow you to network with area business owners and take advantage of other marketing and advertising advantages available to members.

Step 6

Consider adding a website. Some trade printers offer free websites to print brokers, where customers can visit to browse products and place orders. The orders go directly to the printer, are billed to you, and are shipped directly to the customer or your office address.

2 thoughts on “Strategize Online

  1. Pingback: Strategies | davidhufana.com | blog + site

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